Started by two sisters with a deep love for wine and an even deeper love for each other’s creative chaos, Sorella is a brand built on connection, craft, and a little childhood mischief. The goal was to create labels that felt grown-up, but not too serious.

The final design walks that line: sophisticated, with a touch of whimsy. Each bottle features a distinct hand-drawn squiggle; delicate lines screenprinted directly onto the glass, wrapping around the bottle like a memory you can hold. These marks are more than decoration: they’re inspired by the sisters’ childhood habit of doodling on walls, a quiet nod to the unruly beginnings of their creative bond.

The front labels are intentionally minimal, letting the artwork take centre stage. The squiggles change from wine to wine, giving each varietal its own voice while tying the range together with a common, playful thread.

The wordmark is set in a clean, modern serif, underlined by a crayon-textured stroke that adds a human, handmade edge. It’s a detail that grounds the design and ties it back to the brand’s origin story: two sisters, some crayons, and a whole lot of imagination.